Free Field Guide·20 Pages·Instant Download
No More Excuses
$2,000 per lead. Less than 1% conversion. The lead isn't the problem, the system is.
Get the field guide that lays out the speed plays, the 8 to 12 touch cadence, and the script frameworks top teams use to convert internet leads at 9 to 10%. Free, from Karlton Utter, Reside's Head of Agent Training.
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Why This Guide Exists
The math most teams won't say out loud.
What you're paying per internet lead.
Industry average conversion on those leads.
Average agent response time to a new lead.
Top teams convert at 9–10%. Same lead sources. Same market. Different system.
Inside the Guide
Three Things That Will Change Your Numbers.
The frameworks, scripts, and cadence top-converting teams run on every single internet lead.
The 5-Minute Speed System
Stop telling your team to "follow up faster." Install the alerts, auto-texts, and ISA structure that hit every lead in 5 minutes. 21x higher qualification rate than 30.
The 8–12 Touch Cadence
80% of deals close on touch 5–12. Most agents quit at 2. Get the multi-month cadence that runs for you, whether your team feels like it or not.
The Script Frameworks
ALM, LP MAMA, and ACRC. What top teams say on the first 90 seconds, every follow-up, and every objection. Four verbatim scripts ready to copy.
Table of Contents
11 Chapters · 20 Pages · Built to Install This Week
Written by Someone Who's Done It
Karlton Utter
Karlton has spent 26 years in real estate; as an agent, manager, executive, and consultant. He's worked with some of the largest independent brokerages, international franchisors, and top-performing teams in the country.
His training rooms are built on accountability and measured by what changes after the session, not what happens during it. Everything in this guide is what he teaches Reside's highest-converting client teams.
He lives in Wilmington, North Carolina, where the beaches really are that good.
Last Chance to Quit Losing Leads
Stop Losing Leads to Faster Agents.
Download the guide. Install the system this week. Watch your conversion numbers look different by the end of the month.
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