A free guide for real estate team leaders
Keep Your Best Agents
A Practical System for Agent Retention
Most team leaders spend their whole budget recruiting new agents and almost nothing keeping the ones already producing for them. This guide hands you ten frameworks to fix that, most of them without touching your commission plan.
10 frameworks Ready-to-use scripts & worksheets Free, no strings attached
What's inside
Ten frameworks for keeping the agents you already have
No fluff, no theory. Every chapter is something you can put in place with your team this month.
Know Your Three Tiers
Lead your bottom, middle, and top performers differently, and stop guessing what actually motivates each one.
Ask, Don't Tell
The self-discovery coaching sequence that gets agents to commit to their own plan, not yours.
Draw the Box
Define the commission plan, principles, and profit margin that protect your business from constant renegotiation.
Transactional vs. Relational
Figure out which kind of agent you actually have, and why that changes everything about retaining them.
The Four Levers
Activity, skill, money, or time: the only four things any performance conversation is really about.
Retention Starts in the Interview
The three things every interview needs to include if you want agents to stay past year one.
The First 30 Days
Why easing new agents in gently is quietly costing you retention, and what to do instead.
The Weekly Sales Meeting
The exact structure that turns your weekly meeting into your single highest-leverage retention tool.
The Recognition Engine
A near-free habit most leaders do wrong, and the simple fix that keeps top performers from looking elsewhere.
Your 30-Day Retention Reset
A simple, week-by-week plan for rolling this out with your team instead of trying to do it all at once.
Plus: a full appendix of ready-to-use scripts and worksheets, including the agent lifetime-value calculator, tier conversation scripts, an interview checklist, and a sales meeting template.
Get it free →Ready to stop the revolving door?
Grab the guide below and start with Chapter 1 today.
Who's behind this guide
Built by people who lead real teams
Not theory from the sidelines. Frameworks pulled from decades of coaching and running real estate businesses.
Jon Cheplak is a recognized business coach for high-profile real estate operators. He has consulted top franchise CEOs for over 35 years, with a client list of iconic residential real estate teams and brokerages. Jon's work in leadership consulting helps top business talent reach their full potential and accelerate growth. He launched Cheplak Digital with Preston Guyton in August 2022, which currently manages online lead generation for over 35 teams across North America.
Suneet Agarwal is widely recognized as one of Sacramento's top real estate leaders. As a licensed agent for over a decade and CEO of Best Sac Homes Group, he's guided the team to become one of California's highest-ranked groups for homes sold, and has been nationally recognized by RealTrends and The Wall Street Journal. Today, Suneet is dedicated to empowering real estate team leaders through innovative recruiting strategies, forward-thinking marketing, and practical, AI-driven coaching designed to fuel sustainable, scalable growth.
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